In a world increasingly distracted by social media, we wanted to remind drivers that some things deserve their full attention. Using familiar social media icons and interactions, we transformed everyday roadside scenery into clever visual reminders of the dangers of distracted driving. A simple, visually striking print campaign that encouraged people to disconnect from their feeds and reconnect with the road ahead.

Luerzers Archive Magazine - In book selection
Best ads of the world - Top 5 Print ads of the month

Creative Directors: Gerald Schoenhoff, Arron Isaac, Mirko Greenwood
Art Directors: Arron Isaac, Jeff Popovich
Copywriters: Kurtis Martin, Emily Powell