The good folks at Salties came to us and said they wanted a beer collaboration. So we ran with it.
We wanted to find the best way to compliment the restaurant and the menu. We reached out to a local brewery and told them we wanted to create a light lager that was refreshing to wash down the delicious fish and chips.
Thus, Killer Sesh was born.
Our team created the can art, the name and the entire branding for this new offering. Not only did it become the best selling beer at the restaurant, the brewery itself starting selling it in their fridges. Shortly after, we created merch such as T-Shirts and Koozies that barrelled off the shelves.
Copywriter: Adrian Newbould