Today, with smart phones there are more distractions than ever. There are endless things to stray your attention from what matters, and in this case - the road. There is always a post more important than the truck coming towards us. Or a tweet that should be dealt with before that turn ahead. This is a campaign that is aimed to raise awareness socially and at a dealership level telling people to put the phone down.
Luerzers Archive Magazine.
Best ads of the world - Top 5 Print ads of the month