In the Spring of 2018, we set out to track down and discover some of Canada’s more highly evolved specimens.
An expedition led by a documentary film crew into the wilderness of British Columbia to locate and document how the Kia family of SUVs survive in such a diverse range of conditions found here in Canada. What they found was that the vehicles had evolved and formed many adaptations to combat the elements.
What came of all the expeditions hard work and countless hours in unforgiving terrain? A full length film, 3 television commercials, a cinema spot, an endless amount of shorter pieces for social, print and OOH all driving to a microsite that showcases these magnificent species and all that we know of them.