In the spring of 2010 we launched an Xbox exclusive game called Alan Wake where bad things happen in the dark. We created a tag line "Dark is Deadly" where an outdoor campaign the city warning the people of Toronto of the danger for a month. Results were great and people took notice.
BEST/Top 6 - Bestadsoftheworld.com
2011 Applied Arts Selection,
2011 Marketing Magazine - Bronze,
2011 Coupe Magazine Selection.