I often find myself in places where more people than not have tattoos. And no, I don’t hangout in prisons. Once unique to criminals and the underground, tats are now a mainstay of popular culture. But just because they’re everywhere, it doesn't mean everyone who’s got them is happy with them. Problem is, most people think removing them is hard and arduous. So we came up with an idea that made it easy. In knowing people with tattoos like looking at them, we created life-size posters of heavily tattooed people. Each tattoo doubled as a peel-off coupon for Fading Fast on the back – so our demonstration of how easy tattoo removal could be was two-fold.
All the photos shot by the talented photographer Nikki Omerod.