Every product has a story. The Cruze had an awesome one. The challenge was finding a new voice for Chevrolet to tell it. Because as we all know, it’s not just what you say, but how you say. So we created a fresh voice and visual language for the brand and incepted it into every touch point on the consumer journey plausible. The result? A multi-million dollar, cross-platform campaign that encompassed the confident, youthful, aggressive spirit of the Cruze in an culturally relevant, totally disruptive way. Hugely successful, the Cruze didn’t just mark the most successful vehicle launch in Chevrolet Canada’s history; it inspired a new direction for the Chevrolet nameplate globally.
Website - FWA Site of the day,
DMA - Website, Music, and Sound Design
3 Applied Arts Selections. Craft, Editing, Cinematography