Surfside Brewing Company is a small craft brewery based out of a small beach community. The local economy is heavily dependent on tourism dollars predominantly from young adventurous people coming to the beach to party, surf, or to take in the beach culture. The solution we came up with was graphic, iconic and that truly felt own able by Surfside Brewing. An icon that paired a hop which is the essential ingredient in their beer and a surf board to create a logo that is incredibly simple and graphic. This logo has the appeal that we felt the surf/beach community would buy in to and champion proudly.